I’m always trying to figure out ways to drive downloads of ReciFoto. Without a doubt, the best and most cost-efficient way was the article that PureWow.com published. Unfortunately, I can’t take any credit for being the marketing genius behind that. My friend Lauren Zalaznick recommended the app to them, and they ran with it. The result was a great article and thousands of downloads.
We’ve been lucky enough to get nice write ups in other online publications too. You can see all of the articles in this post. The great thing about these articles is that they don’t cost any money, and for a free App, that is a really important. Some users do buy the In App Purchase, but not enough. The holy grail here is to get enough users so that we can get sponsored content.
Some of the things we’ve tried so far, are Google advertising, Twitter advertising, Apple iAd advertising, Flurry advertising, Facebook advertising, a press release on PRNewswire), as well as having a presence on Twitter (@Recifoto), Facebook (ReciFoto Fan Page), and to a lesser extent Pinterest (ReciFoto). I should probably do more with Pinterest than I do. These all have varying degrees of success, but nothing has the impact of an article in a respected publication.
Any ideas? Better yet, want to write something in your widely distributed blog? Oprah, Martha Stewart, Rachael Ray, are you out there?